Business Studies : Class 12 cover

Business Studies : Class 12

Pioneer in developing concepts.

Instructor: Chandan Poddar

Language: Hindi English Mix

₹299 66% OFF


Class 12 Business studies : Chandan Poddar sir has exclusively designed this course for preparing class 12 economics effortlessly. What you need to do is watch lectures, make notes from lectures and solve test papers.  Exclusive features, of course, are :

a) Concept clarity with full patience. 

b) Deep understanding of ideas to answer even most technical questions of economics.

c) Discussion on all basic concepts with detailed reasoning.

d) linkage of theory in practical life.

e) E-Book: Past examination papers with suggested answers (both complete papers as well as chapterwise bifurcated)

f) E-Book: Complete syllabus Mock test papers for self- assessment.

g) Doubt solving platform.

h) "Counselling over the phone" with a subject expert in case of complicated uncertainties and general doubts by prior appointment. Once you call the helpline number 8888880402, they will take your some details and fix the telephonic interview with an expert to clear your doubts.

i) Unique chapter-wise videos on common mistakes made by students in business studies while writing the answers in exams.

j) Exclusive footage of Most critical keywords to be used while writing the paper of business studies.

K) Test series to checked by experts.

l) Chapter-wise case studies as well as a seperate assignment for the final revision of case studies.

Frequently Asked Questions :

How to access the course after buying it?

After buying the course, log-in again and you will get access in your ID.

How to study after buying the course?

You will observe the introduction video at the beginning of the course that will correctly guide you in answering your questions like a) Which chapters to be started first b) How to make notes out of videos c) How to give test papers d) How to revise course regularly.

Is any additional material is required to be solved after this course?

Well, our team of experts are working day and night to provide you with the best content, and we certainly don't recommend to solve any other material apart from our videos, mock test papers and books of Chandan Poddar.

Is It possible to score 100 marks from videos?

Well, we have covered the complete course, and in case you need any assistance we are always with you but to get a hundred marks you need to commit your hard work, consistency and commitment for studies. 

How to ask doubts?

Our research aims at developing such content which can be easily understood by student in the first attempt of learning, and no doubt left after watching these videos. Still, we have provided a doubts solving platform that you can access after purchasing the course, and the team of experts will be happy to serve you.

What does this course include?

This course includes E-books and complementary video lectures of the entire session.

Is there any restriction on the number of views?

No, you can watch any lecture any number of times until the course validation date. But, there are security measures to prevent the sharing of IDs and avoiding its commercial use. 

Is videos can be downloaded?

For one time you can download the video on a single mobile device. However, you can watch it online without any restriction.


course content:

Unit 1: Nature and Significance of Management            

Concept  After going through this unit, the student/ learner would be able to:  Management - concept, objectives, and importance   Understand the concept of management.   Explain the meaning of ‘Effectiveness and Efficiency.   Discuss the objectives of management.   Describe the importance of management. Management as Science, Art and Profession  Examine the nature of management as a science, art and profession. Levels of Management  Understand the role of top, middle and lower levels of management Management functions-planning, organizing, staffing, directing and controlling  Explain the functions of management Coordination- concept and importance  Discuss the concept and characteristics of coordination.   Explain the importance of coordination. 
Unit 2: Principles of Management             

Principles of Management- concept and significance 
 Understand the concept of principles of management.   Explain the significance of management principles. Fayol’s principles of management  Discuss the principles of management developed by Fayol. Taylor’s Scientific management- principles and techniques  Explain the principles and techniques of ‘Scientific Management’.   Compare the contributions of Fayol and Taylor. 

Unit 3: Business Environment              

Business Environment- concept and importance 
 Understand the concept of ‘Business Environment’.   Describe the importance of business environment. Dimensions of Business Environment- Economic, Social, Technological, Political and Legal Demonetization - concept and features  Describe the various dimensions of ‘Business Environment’.  Understand the concept of demonetization. Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India  Examine the impact of government policy changes on business in India with reference to liberalisation, privatization and globalisation since 1991.   Discuss the managerial response to changes in business environment.
Unit 4: Planning                
Concept, importance and limitation  Understand the concept of planning.   Describe the importance of planning.   Understand the limitations of planning. Planning process  Describe the steps in the process of planning. Single use and standing plans. Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme  Develop an understanding of single use and standing plans   Describe objectives, policies, strategy, procedure, method, rule, budget and programme as types of plans. 
Unit 5: Organising                

Concept and importance  Understand the concept of organizing as a structure and as a process.   Explain the importance of organising. Organising Process  Describe the steps in the process of organizing Structure of organisation- functional and divisional concept. Formal and informal organisation- concept  Describe functional and divisional structures of organisation.   Explain the advantages, disadvantages and suitability of functional and divisional structure.   Understand the concept of formal and informal organisation.   Discuss the advantages, disadvantages of formal and informal organisation. Delegation: concept, elements and importance  Understand the concept of delegation.   Describe the elements of delegation.   Appreciate the importance of Delegation. Decentralization: concept and importance  Understand the concept of decentralisation.   Explain the importance of decentralisation.   Differentiate between delegation and decentralisation
Unit 6: Staffing          

Concept and importance of staffing  Understand the concept of staffing.   Explain the importance of staffing Staffing as a part of Human Resource Management concept  Understand the specialized duties and activities performed by Human Resource Management Staffing process  Describe the steps in the process of staffing Recruitment process  Understand the meaning of recruitment.   Discuss the sources of recruitment.   Explain the merits and demerits of internal and external sources of recruitment. Selection - process  Understand the meaning of selection.   Describe the steps involved in the process of selection. Training and Development - Concept and importance, Methods of training - on the job and off the job - vestibule training, apprenticeship training and internship training  Understand the concept of training and development.   Appreciate the importance of training to the organisation and to the employees.   Discuss the meaning of induction training, vestibule training, apprenticeship training and internship training.   Differentiate between training and development.  Discuss on the job and off the job methods of training. 
Unit 7: Directing                   

Concept and importance  Describe the concept of directing.   Discuss the importance of directing Elements of Directing  Describe the various elements of directing Motivation - concept, Maslow’s hierarchy of needs, Financial and non-financial incentives  Understand the concept of motivation.   Develop an understanding of Maslow’s Hierarchy of needs.   Discuss the various financial and non-financial incentives. Leadership - concept, styles - authoritative, democratic and laissez faire  Understand the concept of leadership.   Understand the various styles of leadership. Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers  Understand the concept of communication   Understand the elements of the communication process.  Discuss the concept of formal and informal communication.   Discuss the various barriers to effective communication.   Suggest measures to overcome barriers to communication. 

Unit 8: Controlling                

Controlling - Concept and importance  Understand the concept of controlling.   Explain the importance of controlling. Relationship between planning and controlling  Describe the relationship between planning and controlling Steps in process of control  Discuss the steps in the process of controlling. 
Unit 9: Financial Management              

Concept, role and objectives of Financial Management  Understand the concept of financial management.   Explain the role of financial management in an organisation.   Discuss the objectives of financial management. Financial decisions: investment, financing and dividend- Meaning and factors affecting  Discuss the three financial decisions and the factors affecting them. Financial Planning - concept and importance   Describe the concept of financial planning and its objectives.   Explain the importance of financial planning. Capital Structure – concept and factors affecting capital structure    Understand the concept of capital structure.   Describe the factors determining the choice of an appropriate capital structure of a company. Fixed and Working Capital - Concept and factors affecting their requirements  Understand the concept of fixed and working capital.   Describe the factors determining the requirements of fixed and working capital. 
Unit 10: Financial Markets               

Financial Markets: Concept, Functions and types  Understand the concept of financial market.   Explain the functions of financial market.   Understand capital market and money market as types of financial markets. Money market and its instruments  Understand the concept of money market.   Describe the various money market instruments. 
Capital market and its types (primary and secondary), methods of floatation in the primary market  Discuss the concept of capital market.   Explain primary and secondary markets as types of capital market.   Differentiate between capital market and money market.  Discuss the methods of floating new issues in the primary market.   Distinguish between primary and secondary markets. Stock Exchange - Functions and trading procedure  Give the meaning of a stock exchange.   Explain the functions of a stock exchange.   Discuss the trading procedure in a stock exchange.   Give the meaning of depository services and demat account as used in the trading procedure of securities. Securities and Exchange Board of India (SEBI) - objectives and functions  State the objectives of SEBI.   Explain the functions of SEBI. 

Unit 11: Marketing                

Marketing – Concept, functions and philosophies   Understand the concept of marketing.   Explain the features of marketing.   Discuss the functions of marketing.  Explain the marketing philosophies. Marketing Mix – Concept and elements  Understand the concept of marketing mix.  Describe the elements of marketing mix. Product - branding, labelling and packaging – Concept  Understand the concept of product as an element of marketing mix.   Understand the concept of branding, labelling and packaging. Price - Concept, Factors determining price  Understand the concept of price as an element of marketing mix.   Describe the factors determining price of a product. Physical Distribution – concept, components and channels of distribution  Understand the concept of physical distribution.   Explain the components of physical distribution.   Describe the various channels of distribution.  Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations  Understand the concept of promotion as an element of marketing mix.   Describe the elements of promotion mix.   Understand the concept of advertising.   Understand the concept of sales promotion.   Discuss the concept of public relations. 
Unit 12: Consumer Protection             

Concept and importance of consumer protection 
 Understand the concept of consumer protection.   Describe the importance of consumer protection.  Discuss the scope of Consumer Protection Act, 1986. Consumer Protection Act 1986: Meaning of consumer  Rights and responsibilities of consumers Who can file a complaint?  Redressal machinery  Remedies available  Understand the concept of a consumer according to the Consumer protection Act 1986.   Explain the consumer rights   Understand the responsibilities of consumers   Understand who can file a complaint and against whom?   Discuss the legal redressal machinery under Consumer protection Act 1986.   Examine the remedies available to the consumer under Consumer protection Act1986. Consumer awareness - Role of consumer organizations and Non-Governmental Organizations (NGOs)  Describe the role of consumer organizations and NGOs in protecting consumers’ interests. 

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